Salience of a B2B E-commerce grocery platform with reference to TaikeeTM - A Customer Perspective

Abstract

There are about 12 million corner stores or Mom and Pop shops spread across nook and corner of India. In fact, 80% of grocery items are channeled to consumers through these shops. Traditionally, grocery items are procured by these shops from conventional wholesalers or nearby big retailers. In this distribution chain, these shops face certain persisting endemic problems like low quality products, inefficient logistics, lack of choices in products, fake products, etc., Thanks to the Internet based cutting edge technologies, B2B E-Commerce has emerged as an efficient and effective alternative to traditional distribution system for grocery items. This B2B E-Commerce is viewed as a panacea for all the ills of the traditional distribution chain. There are many players operating in the B2B E-Commerce in grocery. One such a significant player is TaikeeTM. This research is an attempt to understand the salience of TaikeeTM from the perspective of its customers so that it can serve its customers in a better possible way.