Evaluation on the Connection between Lifestyle Branding and Influencer Marketing

Abstract

Influencer marketing is also another cast of marketing strategy that also allows influencing the customers in order to increase the
brand value among the different business markets. Along with this lifestyle, branding is described as the process where brands are used to inspire people in order to fulfill the marketplace's purpose.With help of developing an aim, the researcher can be able to accomplish the target of the research project. The elements of lifestyle branding are used in order to increase existing brand awareness. Lifestyle branding mainly involves products that are used for daily purposes and in order to increase the brand  popularity of such products the company chooses to perform the influencer marketing strategy.