Discussion on the Influence of Diffusion of Technology on the Online Shoppers in India

Abstract

The study discusses about the growing importance of technology in online shoppers in India. E-commerce has expanded the scope towards digital India in a span of seven years.Aim: The aim of the study is to examine the influence of technology diffusion on online shoppers all over India.Literature review: The part have illustrated the various factors contributing in the area of marketing. The idea of online marketing services, the rising value enterprises as well as the limitation related to E- commerce has been discussed.Methodology: Survey method has been used in the study. The result analysis was developed by SPSS on 65  participants, followed by deductive research approach and descriptive research design.Findings: The statistical data tables and figures illustrate the results build to study the research methodology.Conclusion: The overall idea of the research study depicts that technology has played a crucial role in developing the marketing sectors in India .