An Empirical Study on Consumers’ Perception towards Online Advertisement in Social Network with special reference to Facebook

Abstract

In the 21st century and after the internet revolution and ample availability of smartphones, the advertisement trend have witnessed a major shift towards online mode.The current pandemic of COVID 19, where most businesses were forced to pull the plug on their physical operations, propelled many businesses to come out of the shell of traditional marketing and sell their product by using the newly evolving e-marketing medium. With the popularity of digital marketing on a rise social media platform have turned into a marketing arena to reach at the end consumers for promoting products and services. Because of cost- effectiveness and ease of setup most businesses in the current time are attracted towards online advertisement in Facebook network but at the same time over popularization and high intensity of online advertisement have triggered annoyance of customers towards Ad. This study aims at having a glance at the online advertisement in Facebook network from consumers’ perspective and to find out level of consumers’ annoyance for e-advertisement and the frequency of ad watched. Ad lastly to formulate a set of guidelines for advertisers in Facebook for creating an effective advertisement.