Abstract The mesogenic properties of a homologous series of aromatic ester materials are investigated. Single tail and double tail materials were synthesized to com pare with other series we prepared and published earlier. The phase sequences and transition temperatures were obtained by polarized light microscopy and differential scanning calorimetry. Only the single tail materials with the ester attached to naphthalene at position 2 display mesogenic behavior. Two materials (ZH 29 & ZH 32) possess a monophasic nematic phase and another two materials (ZH 14 & ZH 35) display biphasic nematic and smectic (A) phases.